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Content Marketing: Targeting 5 Types Of B2B Buyers

Content Marketing: Targeting 5 Types Of B2B Buyers

Submitted by • March 31, 2014 www.callboxinc.com.au

As it turns out, B2B content marketing is not a one-size-fits-all platform. The substance of the content piece, as well as the manner by which it is delivered, can be a crucial factor in the depth of influence among its readers, especially for B2B buyers.

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