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Expert Speak: Are You Locally Relevant?

Expert Speak: Are You Locally Relevant?

Submitted by • October 20, 2016 www.astrum.in

The secret of succeeding in a global environment is finding strength in diversity. To leverage a country’s talent and get maximum out of the campaigns, global offices should not just hand instructions to the regional office but allow them to apply their region knowledge as they know their market, consumers and environment better.

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Voted by astrum

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