What is SEO, Search Engine Optimization (SEO), Types of SEO?

Search Engine Optimization (SEO) is the procedure used to enhance a website’s technical aspects, content relevance, and link popularity in order to make its pages easily discoverable, more significant, and popular when users search for related topics. As a result, search engines rank these pages better. SEO strategies suggested by search engines prioritize both the user’s search experience and the page’s ranking by showcasing content that caters to user search requirements. Such techniques involve the use of relevant keywords in titles, meta-descriptions, headlines (H1), and descriptive URLs that contain keywords instead of numerical strings. Additionally, SEO practices recommend schema markup to define the page’s content meaning and other best practices.

SEO involves optimizing your website to achieve a higher ranking on a SERP (Search Engine Results Page) with the goal of attracting more traffic. Generally, the objective is to secure a spot amongst the top results on Google for search terms that matter most to your audience. It’s crucial to recognize that SEO is not solely focused on the technical aspects of website configuration, but also involves comprehending the needs and interests of your target audience.

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