A few years back, when SAAS-based business tools for startups were not part of the startup ecosystem, it wasn’t easy to start or run a startup.

Whether you were a “first-timer” or a serial entrepreneur, setting up a new startup was a daunting task, and I speak from experience; I set up my first startup many years ago. Unfortunately, all my fresh-faced enthusiasm didn’t stop this enterprise from becoming one of the 90% of startups that ultimately fail. (Source – Investopedia)

So what went wrong?
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