Beyond Sales – The Essential KPIs For Mastering The FMCG Market

Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost.

Main Offerings: Processed foods, snacks, beverages, dairy products, bakery items, confectionery.

Market Size & Growth: Over $2 trillion globally, with a projected growth of 3.4% CAGR (compound annual growth rate) by 2027 [Mordor Intelligence].

Essential KPIs:

Market Share: Percentage of total sales in a category captured by a brand.
Brand Preference: Consumer loyalty and preference for a specific brand.
Product Sales Velocity: How quickly products sell through the supply chain. (Measured by inventory turnover or average time to sell)
Profit Margin: Percentage of profit earned per unit sold.
New Product Launch Success: Effectiveness of launching and establishing new products in the market.