From Diet Staple to Hard Seltzer: How Crystal Light Vodka Refreshers Are Changing the Game

For years, people have been mixing Crystal Light with vodka, and now the brand has finally made it official. In How Crystal Light Vodka Seltzer Could Change the Game for Ready-to-Drink Cocktails, we dive into how Kraft Heinz has embraced the DIY cocktail trend and turned it into a sleek, low-calorie, canned drink. With a nostalgic appeal and a smart market strategy, Crystal Light Vodka Refreshers might just be the drink we didn’t know we needed.