How Do Brands Make Emotional Connections

When was the last time a brand made you feel something? Perhaps you wept at a touching commercial or chuckled at a funny social media post. These moments stay with us, in part because they reach something deeper than a transaction. They ignite our emotions.

This is no accident for businesses. Emotional branding is a weapon that, if used accurately, can turn customers into evangelists. When executed properly, it helps brand differentiate itself in a cluttered market and creates trust and long time relationships.

But what is it that makes them master the art of emotional connections? This blog digs into the strategy and science of emotional branding to help turn talks of brand connections into brand connections that really matter to the people. Here’s a step-by-step guide to help you understand and measure the impact of the emotional drivers you’re looking to inspire in your customers.