Lead generation in Cameroon. Where traditional marketing methods like email blasts wont to be enough to draw customers, the rise of competition and knowledge abundance is making it harder for companies to trace , reach, and have interaction with potential customers. Lead generation, the marketing process of stimulating and capturing interest during a product or service for the aim of developing a sales pipeline, allows companies to nurture targets until they’re able to buy. Lead generation are often useful for any type or size of business, and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation may be a key pain point for his or her company. Determining an honest lead is more complex than simply targeting people that downloaded your white book , and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool.