Martech Startup Worth Uses Existing Customers+Data to Grow Revenue

Worth has built software that identifies a brand’s best customers on social media and converts them to marketers by paying them to post organic Instagram stories. Worth tracks metrics such as daily revenue, daily engagement and more, to quantify how effective their marketing campaigns are for their clients.

“We’ve taken a data-driven approach because we want to ensure that client marketing dollars are spent effectively,” said Patrick Kim, CEO & Founder of Worth. “We compare daily engagement with next-day revenue to derive a correlation between the two, measuring campaign performance on a day-to-day basis,” he adds.

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