Shifting Consumer Trends in Traditional TV & Home Video: Market Analysis (2025-2032)

The Traditional TV and Home Video Market is undergoing a transformation due to the rise of digital streaming services. Despite this shift, the market is projected to grow from USD 444.88 billion in 2024 to USD 533.65 billion by 2032, with a CAGR of 2.3%. This sector includes various services such as cable TV, satellite TV, terrestrial TV, IPTV, physical media, digital streaming services, live TV streaming services, and emerging services. Traditional broadcasters are adapting by bundling internet services and developing their own streaming platforms. The market's future will likely involve a balance between traditional and digital models, reflecting evolving consumer preferences.