Since the launch of native video on LinkedIn at the beginning of 2018, the impact of video content on the channel increased manifolds. Surveys show that 75-80% of companies that have used LinkedIn video in their video marketing strategy have found it useful.

However, the platform is still not very competitive when it comes to video. Few brands on LinkedIn have experimented with video, and early adopters have the opportunity to take the lead and differentiate. The free organic reach of LinkedIn videos is vast, and there’s no reason not to try it out as part of your growth and acquisition strategies. You may also look into companies like to aid in business growth at the same time, so you are preparing your business for different needs.

In the past few months, we’ve observed influencers, senior executives, practitioners, coaches, and content creators share engaging video content on the platform.

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