In the current buyer-empowered marketing world, marketers need to be on their toes all the time to create relationships, achieve goodwill and foster the trust of their prospective clients. Just acquiring or buying exhibitors lists is not enough as most of these lists only provide partial information related to business events. With the volumes of data multiplying exponentially, it is estimated that close to 30% data decays every year. Thus, to stay ahead in the market race, marketers need the most accurate exhibitors and attendees lists to power their marketing initiatives.
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