As competition in the OTT industry intensifies, SaaS OTT platforms must evolve with advanced features to meet growing viewer expectations in 2025 and beyond. This blog highlights 10 must-have features for future-ready streaming platforms, including AI-driven personalization, multi-device compatibility, advanced analytics, cloud-based scalability, robust security, and flexible monetization models. It also explores low-latency live streaming, localization, and seamless integrations essential for global reach. Learn how modern OTT platform development and custom OTT solutions help businesses deliver high-quality streaming services and stay competitive in a rapidly evolving digital streaming ecosystem.