Choosing between a custom OTT platform and a ready-made solution is a critical decision for any streaming business. This blog provides a detailed comparison of both approaches, highlighting their benefits, limitations, costs, scalability, and long-term impact. It helps content creators, broadcasters, and media entrepreneurs understand which option aligns best with their goals, budget, and growth plans. The guide also explains how working with an experienced OTT app development company can ensure the right balance between performance, customization, and speed to market.