The logistics industry is the lifeblood for international trade as it helps in keeping goods flow from the manufacturers to the consumers. However, logistics services face a myriad of challenges, such as unexpected delays in delivery, warehouse congestion, disrupted supply chains, poor inventory management, and increasing transport costs, among others. One crucial measure to maintain efficiency and profitability would be identifying these bottlenecks and eliminating them.Microsoft Power BI is one of the most widely used business intelligence tools enabling logistic-based companies to analyze real-time data, thereby optimizing workflows and informing data-based decisions. Companies would, therefore, find through the use of the data visualization, predictive analytics, and artificial intelligence through Power BI, that they could mitigate some inefficiencies, timeliness of deliveries, and cost savings in operations.