MarTech Interview with Brian Danzis, Chief Revenue Officer at Seedtag

One of the greatest challenges in bringing innovative media strategies to market is overcoming the instinct to evaluate them through the lens of outdated processes and legacy frameworks. True progress doesn’t just require a new strategy—it demands a new mindset. If you’re serious about future-proofing your approach, my advice is this: when you commit to testing and learning, do so with intention. Remain flexible in how you execute, open to iteration, and hold off on judgment until you have results you can truly analyze. See every decision through. Be adaptable in the details, but stay unwavering in your vision. That’s how meaningful innovation takes root—and drives lasting impact.