Did you know that 89% of online experiences start with a search engine, and 68% of users never go beyond the first page of search results? It is essential for many people trying to succeed in digital advertising to master search engine optimization. Search engine advertising and marketing refers to optimizing websites to boost rankings in search engine results pages (SERPs) to draw organic traffic without paid advertisements. If you are a fresher or need to kick-start your journey into the digital advertising area, search engine optimization studies are essential for assisting companies expand reach and increase conversion. In this blog, we can explore complete details about what is seo in digital marketing and how it works.